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Video of MasterChef winner Dhruv Baker cooking one of his four Diwali recipes created for Sainsbury’s as part of its #LittleTwists campaign.

Who better to get cooking tips and food inspiration from than some of the UK’s biggest food enthusiasts? Our Food Lovers are not professional chefs – they have families, busy lives, budgeting and time pressures, and they know how to handle the day-to-day challenges of getting a great meal on the table.

Be inspired by our Food Lovers tips, ideas and advice for creating delicious meals.

Although the events we show in our ad are fictional, we’ve tried to make the details as accurate as possible. Everything from the insignia on the men's uniform to the depth of the trenches is based on historical fact.

In this short documentary we talk to the experts who advised us, interview the grandson of a soldier who was there, and hear first-hand accounts from both sides.

We will be selling the vintage chocolate bar featured in the ad, with all profits (50p per bar) going to The Royal British Legion.
You can buy the bar in your local Sainsbury’s until Christmas, while stocks last. Subject to availability. Excludes online.

We’d like to thank Andrew Hamilton, Taff Gillingham of The Khaki Chums, Andrew Cleaver of christmastruce.co.uk, The Imperial War Museum for the use of their public archives and The Royal British Legion for their guidance, insight and support.

See all the sources and references we have used
http://inspiration.sainsburys-live-we...

Watch our Christmas ad
http://youtu.be/NWF2JBb1bvM

Watch the making of our Christmas ad
http://youtu.be/Jx3pQWbysmM

To find out more about the ad: www.inspiration.sainsburys-live-well-for-less.co.uk/about-our-christmas-tv-ad/

The Royal British Legion. Registered Charity No. 219279

Watch Becky Wiggins from englishmum.com use some brilliant frozen products from Sainsbury's to create a warming mid-week meal of Prawn and Spinach Risotto

Sainsbury’s Active Kids, in partnership with Diversity star Ashley Banjo and the British Nutrition Foundation (BNF), crowned two schools the winners of the nationwide Active Kids Superstar Cooks competition.

Find our more: http://www.j-sainsbury.co.uk/media/la...

CEO Mike Coupe speaks about our 2014/15 Preliminary Results. For more, please visit http://j-sainsbury.co.uk/prelims15

All fruit goes in the fruit bowl, right? Fruit actually keeps longer in the fridge, with the exception of bananas and pineapples - they can stay where they are.

What are your top tips for helping food last longer? Let us know in the comments below!

For more ways to help reduce food waste visit http://goo.gl/zcqOUU

#ToTheRescue

Mo Farah took time to visit a Sainsbury's Active Kids school in Newham.

Sainsbury's Food Rescue - a partnership with Google that allows consumers to use their voices to discover simple inspirational recipes in order to use up the food that they might otherwise throw away.

Visit the tool here: http://www.sainsburys.co.uk/FoodRescue

Or join our Food Rescue Google+ community here: http://bit.ly/Food_Rescue

Made in Chelsea’s Spencer Matthews surprises Sainsbury's colleagues to launch Red Nose Day 2015.

Read more: http://www.j-sainsbury.co.uk/media/la...

Want to make your face funny for money? Find out how you can get involved here: https://www.rednoseday.com/fundraise/...

Jenny from our Leicester store explains how Sainsbury's is the largest reatiler of Fairtrade products, selling more Fairtrade bananas than all the other major supermarkets combined.

Learn more on www.j-sainsbury.co.uk/littlestories

Over the summer holidays keeping the kids well fed with with tasty snacks is a challenge we know parents face. To help with constant snacking, we have teamed up with our food lover Desmond and his family to give inspiration on how to make snacks kids will love to graze on throughout the summer as and when they get hungry.

For more inspiration, hints and recipes visit: http://inspiration.sainsburys-live-we...

'Dance of the Sugar Plum Fairy - Remixmas' full length from the Christmas Jumpers dubstep dance film.

Download the full track for free - http://goo.gl/Ye1irL
Or see the original film - http://youtu.be/xdVQHSXapak